YouTube is used every single day for funny videos, stupid videos, gross videos and pretty much everything out there. But did you know that lots of these videos that you see on YouTube are actually just campaigns set out by companies to help grow their business?
YouTube is one of the fastest growing sites int he world and there is hardly anyone who has never been linked to or has visited it. With it being so popular, it’s not a surprise that almost every company in the world is starting to use it to try and grow their business. Thing thing is, they don’t ow how to use it smartly and that is what I am here to teach you.
There are many methods in which you can use YouTube to your advantage. First off, YouTube is great way to broadcast commercials for your product or service. Not everyone has the money to buy ad spots on big networks nowadays, but EVERYONE can afford putting up their commercials on YouTube. Whether it’s a low budget infomercial, or even just some text with voice overs, you should always post it on YouTube. You never know who is going to stumble on your video with YouTube and that is why you just always take the chance and put your video up, because it doesn’t cost a cent.
If your company does happen to have a bit of extra money to spend on advertising, then YouTube can still come to your advantage. With a new feature brought in using Google Adwords, advertisers are now able to pay for paid advertisement spots before the YouTube videos of their choice. Yep that’s right, YouTube now officially has commercials. Now you’re probably asking, “Why would I want to spend money on YouTube advertising when I can easily have my Ad display don TV?”. The answer to tat is simple. With this feature brought in by Google Adwords, YOU get to choose the exact videos that your ads are displayed on, meaning that YOU get to pick the EXACT audience that sees your advertisement. Let’s say you’re a company that sells electronics such as video game consoles. What is a better way to advertise your company other than having YOU’R commercial play right before a 16 year old kid watches a trailer for his new favorite video game. This targeting is revolutionary.
Aside from just putting standard commercials on videos or just uploading them, another great way is to contact popular YouTubers for sponsorships. There is ALWAYS YouTubers looking for sponsors to find them for buying new equipment and they would always be more than happy to promote your business too. Either try and find a business email for them, or if they do not have one you could also send them a message right through YouTube.
YouTube is huge. The possibilities are endless with YouTube. Be creative and try and move your marketing towards it. Your wallet will thank you. Make sure to subscribe to the RSS feed for more news on growing your business with YouTube.